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Marketing consultant and copywriter Bob Martel authored this book based on his 10 year journey as a contributing writer for the Metrowest Daily News. His monthly business column focused on the marketing challenges of small business owners and gave hard hitting practical advice for any industry. Each chapter includes questions to help you formulate your own strategies based on the goals you have for your business. Limited quantities. $29.00. Kindle version available through Amazon!
Even Bob's submarine commander is among those who gave advanced praise for the book. You can read a few testimonials below.
Even Bob's submarine commander is among those who gave advanced praise for the book. You can read a few testimonials below.
What others are saying about this book:
"How to Create All the Business You Can Handle" will teach you the toughest job you will have as a business owner: How to have your customers part happily with their money. Doing this is the key to success in business. This book will show you very effective ways to honestly persuade new and existing customers to give all their business to you! Nothing could be more important or valuable."
Harold Chattaway, VP of Business Development, BugCentral.com
"After reading this book, I felt energized to update all the aspects of our marketing and transform them into a new plan to get all of the business we can handle!"
Susanne Morreale-Leeber, President & CEO, Marlborough Regional Chamber of Commerce
“Bob Martel is a true guru of (small business) marketing; his discussion of Marketing Return on Investment is as good as it gets.”
John W. Asher, III, Chairman, Strategic Marketing and Analysis, Inc, and past Submarine Commander, USS Pollack SSN 603
“This book is really well suited for the small business owner who is trying to pull it all together and make it happen for his business, yet has few resources at his command.”
Peter Hussey, CEO Corestreet Ltd.
"Bob educates and entertains with stories that are relevant to both marketing and the small business owner. His conversational style makes his material easy to read, understand, and implement. Marketing is no longer 'hit or miss'! As with everything in life, mastering the fundamentals is the key to success. Bob communicates the fundamentals of marketing in a way that is easy to understand and apply. This is a great book!"
John Konselman, Unleashed Potential
“When I first met Bob he sold me on doing as much educational marketing as humanly possible. Bob said in order to separate myself I should offer free information, a newsletter, and a direct mail campaign. This book lays out the same proven strategies that have worked so well for my company.”
Bob Maunsell, President Automated Interiors (and now the Security Marketing Guru)
“Bob Martel has laid it all out for the small business owner, in easy to understand language. This book takes the mystery out of marketing and explains exactly what you must do to steadily grow your business. Bob’s strategies work. If you use only one or two of the numerous marketing ideas that Bob shares in this book, you will surely get where you are trying to go with your business.”
Gary Yendol, President Media Planet
“This is a must read book for every small business owner, and probably for the larger companies, too. Companies have forgotten how to build relationships with their customers. Bob Martel offers a road map for harvesting a long term revenue stream through smart marketing.”
Norman Buck, President Coyote Technologies Inc.
“No wonder they call Bob Martel the Velvet Sledge Hammer. In his soft style, he hits you over the head with powerful marketing strategies that apply to virtually any industry. Whether your interest is in the best way to take market share or how to make sure marketing improvements last, Bob spells it out.”
Bill Evans WorkSense Consulting Group
“Bob shares just enough insights about a lot of marketing topics that make success a guaranteed outcome. If you don’t have a concrete marketing action plan after reading this book, you weren’t paying attention.
Thomas Roman, President The Quantum Group
Harold Chattaway, VP of Business Development, BugCentral.com
"After reading this book, I felt energized to update all the aspects of our marketing and transform them into a new plan to get all of the business we can handle!"
Susanne Morreale-Leeber, President & CEO, Marlborough Regional Chamber of Commerce
“Bob Martel is a true guru of (small business) marketing; his discussion of Marketing Return on Investment is as good as it gets.”
John W. Asher, III, Chairman, Strategic Marketing and Analysis, Inc, and past Submarine Commander, USS Pollack SSN 603
“This book is really well suited for the small business owner who is trying to pull it all together and make it happen for his business, yet has few resources at his command.”
Peter Hussey, CEO Corestreet Ltd.
"Bob educates and entertains with stories that are relevant to both marketing and the small business owner. His conversational style makes his material easy to read, understand, and implement. Marketing is no longer 'hit or miss'! As with everything in life, mastering the fundamentals is the key to success. Bob communicates the fundamentals of marketing in a way that is easy to understand and apply. This is a great book!"
John Konselman, Unleashed Potential
“When I first met Bob he sold me on doing as much educational marketing as humanly possible. Bob said in order to separate myself I should offer free information, a newsletter, and a direct mail campaign. This book lays out the same proven strategies that have worked so well for my company.”
Bob Maunsell, President Automated Interiors (and now the Security Marketing Guru)
“Bob Martel has laid it all out for the small business owner, in easy to understand language. This book takes the mystery out of marketing and explains exactly what you must do to steadily grow your business. Bob’s strategies work. If you use only one or two of the numerous marketing ideas that Bob shares in this book, you will surely get where you are trying to go with your business.”
Gary Yendol, President Media Planet
“This is a must read book for every small business owner, and probably for the larger companies, too. Companies have forgotten how to build relationships with their customers. Bob Martel offers a road map for harvesting a long term revenue stream through smart marketing.”
Norman Buck, President Coyote Technologies Inc.
“No wonder they call Bob Martel the Velvet Sledge Hammer. In his soft style, he hits you over the head with powerful marketing strategies that apply to virtually any industry. Whether your interest is in the best way to take market share or how to make sure marketing improvements last, Bob spells it out.”
Bill Evans WorkSense Consulting Group
“Bob shares just enough insights about a lot of marketing topics that make success a guaranteed outcome. If you don’t have a concrete marketing action plan after reading this book, you weren’t paying attention.
Thomas Roman, President The Quantum Group