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 Biography and Company Background
Bob Martel is the principal consultant at JMB Marketing Group, located in Marlborough, MA. JMB Marketing provides strategic marketing consulting to small businesses in the area, assisting business owners and company principals in meeting their sales and marketing goals for the business. JMB Marketing is a results-driven marketing consulting practice.
The company specializes in marketing strategy, direct marketing techniques, and in getting the maximum "marketing leverage" for every
dollar invested in promoting the business.
Bob has helped hundreds of business owners and principals in a variety of industries, providing leadership and guidance to focus the company on profitable growth through successful marketing strategies. Among the clients that JMB Marketing has served are ATT/paradyne, Digital Equipment, Avalan Technologies, CapaCity Software, Wellnex Systems, Worldata, The World Group (Tokyo), and numerous small business owners in southern New England in the service, retail and consumer industries.
Aside from providing results-based marketing consulting and coaching to area business owners, Bob has also been a speaker to associations and business groups, including the Newton Rotary, The United Chamber of Commerce, The Marlborough Chamber of Commerce, The Worcester Ad Club, The Worcester Chamber of Commerce, The New Hampshire Real Estate Association, The Independent Computer Consultant's Association, The Ad Club of New Hampshire, and the MetroWest Chamber of Commerce. In 1996, Bob was invited by Compuserve to moderate their world-wide Direct Marketing section of the on-line PR & Marketing Forum, where he provides direct marketing guidance to members.
The company was started in 1992, after a 14 year hi-tech marketing career, where Bob marketed networks and computers in the Pacific Rim, in Canada, and in Europe. Bob is a graduate of Northeastern University and an 8-year veteran of the US Navy's Submarine Service, serving aboard a nuclear attack submarine in the South Pacific.
Bob is a contributing writer to the MetroWest Business Journal, writing a weekly column on the topic of small business marketing. He has recently published an audiocassette "12 Marketing Mistakes That You Must Avoid", which is available for the asking, and a series of reports covering everything from effective yellow page ad design to how to write sales letters that sell! He has also written articles on the topic of marketing for the New England Real Estate Journal, It's About Business, and for several trade magazines.
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